Stakeholder Overview
Full stakeholder map from the original 2023 business plan — 15+ stakeholder types identified and mapped by Bhavesh Dhoka.
From Business Plan — Real Stakeholder Strategy
MVA lawyers are the highest-LTV referral source — they were specifically identified in the business plan because they need clinics that can handle complex injury documentation for long-term claims. WSIB preferred provider status is a confirmed strategic goal. YMCA was explicitly named as a target partner. ENT and orthopedic doctors are identified as vestibular and concussion referral sources — a direct connection to Alleviate's specialty services.
By TypeReferral Source Mix
Monthly Volume (Est.)Patients by Source
Referral Sources
Detailed breakdown of who sends patients, volume, and trend direction.
Opportunity
Gyms and personal trainers are heavily underperforming relative to their potential. A formal gym partnership program — offering co-branded content, discounts for gym members, and a staff education session — can 3x this channel with minimal cost. This is the highest-leverage untapped referral source in the 5km radius.
All ChannelsReferral Source Detail
| Source | % of Referrals | Pts/Month | Value | Trend | Status |
|---|
Partner & Stakeholder Directory
Full stakeholder universe identified in the business plan — confirmed by Bhavesh Dhoka. Replace placeholder partner names with real names as relationships develop.
Business Plan Stakeholder Map
The business plan mapped 15+ stakeholder types with confirmed influence factors and engagement strategies. High-influence stakeholders require regular touchpoints. WSIB preferred provider status and YMCA partnership are explicitly named as strategic goals with defined benefit to both parties.
From Business Plan — Full MapStakeholder Directory
| Stakeholder | Type | Influence | Relationship Value | Action Required |
|---|
Known Partners — Update with Real NamesActive Partner List
| Partner | Type | Location | Refs/Month | Status | Action |
|---|
Geographic Zones
Strong vs weak areas within 5km of each clinic. Where to focus outreach and where there is untapped potential.
5km Radius Strategy
Within the 5km catchment area of each location, Lorne Park and Long Branch are the highest-potential untapped zones. Both have limited physio competition, the right demographic, and no current active outreach from Alleviate. A targeted door-drop or local GP outreach campaign in these areas would cost under $500 and could yield 8–15 new patients per month.
5km Radius AnalysisZone Performance Map
AI Partner Research
Find new referral opportunities, learn how to approach partners, or research a specific area.
Referral OutreachFind & Approach New Partners
Ask the AI to help you identify new referral partners or write outreach scripts.
Geographic ResearchZone & Area Analysis